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| Autor: | Yu-ting Chang, 張毓庭 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 With the rapidly changing industry environment, new product is one of major growing power to the enterprise. Reviewing the literatures, it is easy to find that so many papers aim to the relationship between market orientation and new product development.In the practice, most of managers also agree implementing market orientation is effective to promote new product development performance.According to the trend of customer-driven market,this study focus on the customer orientation instead of market orientation. Although it is important to implement the customer orientation, every enterprise encounter premise that the resourse is limit. As a result, this study would probe what magnitude of environmental uncertainty and different king of product innovation for what customer orientation behaviors.The empirical result is followed: 1. Every kind of customer orientation behaviors is effective to promote new product development performance. 2. In varied magnitude of environmental uncertainty, the effect of different customer orientation behaviors on promoting new product development performance is indifferent. 3. The positive effect of customer involvement in design on new product performance will be strengthened as incremental product innovation capability increases. 4. The positive effect of customer involvement in design on new product performance will be weakened as radical product innovation capability increases. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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