An Exploration of Management and Marketing Model on New Era Resort & SP
| Autor: | Yu-Chieh Kuo, 郭宥婕 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 New Era Art Resort & Spa established in 1987 is located in Puli Basin, With the nations capita increasing and wide spreading of leisure and tourism, it’s time to think the style of leisure life fulfillment and relax deeply. It is not about money, on the contrary the heart touching. This research was to investigate the business model of New Era art resort and spa, how can she stand firm until now. Through the nine aspects of business model-customer segments, value proposition, channel, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. Using the in-depth conversations of qualitative method, researcher interviewed four key persons to investigate the business model of New Era are resort and spa. The results showed that core belief of New Era art resort and spa is honest, local and key partner bounded closely to attract the tourists coming and consuming in New Era art resort and spa. Connecting the tourists and agents improved the realization and friendship between both of them. Personnel costs are increasing while these affairs taken. This research gave some suggestions about the customers, channels, key activities, and key resources for New Era art resort and spa |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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