The study for the relationship between tourism image, travel experience, perceived value and satisfaction of tourists - to Sun Moon Lake National Scenic Area as an Example

Autor: Ting-chun Lai, 賴亭君
Rok vydání: 2014
Druh dokumentu: 學位論文 ; thesis
Popis: 102
The purpose of the study was to investigate the relationships between tourism image, travel experience, perceived value and satisfaction in Sun Moon Lake National Scenic Area. The questionnaire survey of the self-edited “The Study for the relationship between Tourism image, travel experience, perceived value and satisfaction " was adopted as the research tool. There were 400 effective questionnaires were collected, and descriptive statistics analysis, structural equation modeling analysis were applied for data analysis. The findings of the study were as the followings: 1.The primary three tourism image are (in descending order): "Sun Moon Lake scenic nature, quiet", "Sun Moon Lake pleasant climate.", "Sun Moon Lake has a special original folk customs." And "high-profile local tourism.";2.The primary three travel experience are (in descending order): "can ease the work, responsibility pressure, relieve mental and physical.", "In the Sun Moon Lake Scenic Area can enjoy the natural scenery scenery.", "In the Sun Moon Lake Scenic Area can feel more comfortable pleasure." And "can enjoy the comfortable atmosphere of relaxed travel, close to nature. ";3.The primary three perceived value are (in descending order): "Passenger service units to provide sufficient travel information (such as brochure)", "has many distinctive attractions." And "snack food is fresh and delicious.";4.The primary three satisfaction are (in descending order): "Travel itinerary so I am satisfied.", "Recreation experience activities designed to make me feel satisfied." And "natural beauty within the area so I am satisfied.";5.The tourism image of perceived value has a significant positive effect;6.The tourism image of satisfaction does not have a significant impact;7.The travel experience has a significant positive impact on the perceived value;8.The tourism has significant experience satisfaction the positive effect;9.The perceived value has a significant positive effect on satisfaction.
Databáze: Networked Digital Library of Theses & Dissertations
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