The Relationship among Market Orientation, Green Supply Chain Management Capability and Green Supply Chain Management Performance: An Empirical Study on Electrical and Electronic Industries in Taiwan
| Autor: | Cheng-Wei Lin, 林正偉 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 Nowadays, Firms face stronger environmental challenges. Many countries have begun to develop environmental norms and firms were forced to adopt green supply chain management. Reviewing green supply chain management research, most of studies focus on the institutional issues. There is lake of the aspect of market issues’s researches. Therefore, this study attempts to combine market orientation, green supply chain management and green supply chain management performance which build up the research frameworks. This study adopts the method of questionnaire investigation for electrical and electronic industries in Taiwan. This study mails 1000 questionnaires; the 207 valid questionnaires are turned. And using AMOS 18.0 statistics software to analysis the data, and there are four main findings. The first, market orientation has a significant positive effect on the green supply chain management capability. The second, green supply chain management capability has a significant positive effect on the environmental performance and economic performance. The third, market orientation has a significant positive effect on the environmental performance and economic performance. The fourth, market orientation can through green supply chain management capability has a significant indirect effect on environmental performance and economic performance. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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