A Study on Factors Affecting Consumers' Adoption of NFC Smartphone
| Autor: | Chia-Hao Lee, 李家豪 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 With the rapidly developing of information technology and M-commerce， the options for consumers are rich and multiple more than ever. Therefore affecting consumers’ adoption factors of a NFC function smartphone product are more concerned topic. Based on innovation diffusion model and new product adoption model. This study take NFC smartphone as example to explore the influence of information source to consumers’ innovativeness， the influence of consumers’ innovativeness， new product attributes and the influence of consumers’ innovativeness perceived playfulness innovative products to adoption. This study in the form of an entity to carry out statistical analysis of the questionnaire. The data were analyzed to examine the consistency of the questionnaires by reliability analysis， and the influence of information source to consumers’ innovativeness by analysis of variation， and the influence of consumers’ innovativeness， new product attributes to innovative product to adoption by correlation analysis and regression analysis. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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