The Study Of Lanyang's Festival And Event Marketing
| Autor: | Ming Yi Lin, 林明益 |
|---|---|
| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 In Lanyang region, except holding many events in concert with temple and conventional cultural by Yilan government, there are also vary kinds of festivals and events in its Villages and towns. In its whole county, there are several large international event such as Yilan International Children’s Folklore &; Folkgame Festival, Yilan Green Expo and so on, which ignite more big events to come and very soon let Yilan county to be exposed and connected to the world. After culture packaging, the region become more local industrial competitive. Hence the study focus on Yilan’s festival and event marketing by selecting 6 representative items like 4 conventional temple event, 1 touristic activities, 1 agriculture and fishing festival from the north and south of Lanyang region to analyzing how the activities on the aspects of their marketing. The study has gone according the next 3 aspects: 1. The activities on Vary kinds of Event Marketing : After deeply analysis, the study shows all the conventional temple event, touristic activities, and agriculture and fishing festival can be planed, arranged, and moved on over and over by being supported by the local historic path in order to build character on each activity or event and to attract people to come. 2. The activities on kinds of Public Relation : The study shows also all the shows all the conventional temple event, touristic activities, and agriculture and fishing festival go on over and over through the act of public relations marketing to build well brand name on tourism industry. 3. The activities on Vary kinds of Social Marketing : The study shows also all the shows all the conventional temple event, touristic activities, and agriculture and fishing festival go on over and over through the act of media or some charities to build better image on social benefits for people and bring customers’ resonance. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|