A study on the online marketing communication tools and their usage in attracting customers
| Autor: | Nguyen Quang Minh, 阮光明 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 We are living in the era of the internet, for this reason companies has realized the opportunities that the internet brought to them. Companies can use Internet to communicate with customers more closely. It is what makes the internet has become extremely appropriate place for online marketing. Today, companies are attracting customer not only by presenting new products or making new marketing strategies but also to keep constantly in touch with their customers. Thanks to the existence of the internet, where companies can easily communicate with clients and promote products, and improve their market share. In order to have a better meaning of internet, we have to research every online communication tool. And since then, evaluating the correlation of each tool and how to use each tool to attract customers. To achieve this purpose, we sent out questionnaires and received 66 responses. After analyzing the data, we found effective in attracting customers in the marketing tools online communication affected by certain characteristics. And we found convenience and time-consuming are the most important attributes to help companies implement successful online marketing. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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