The relationship between the customers' space impression of hot spring hotels in Chiao-Hsi and their re-accommodation intentionA-series hot spring hotels as an example
| Autor: | Chih-Ping Wang, 王芝平 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 With the change of time, improvement of quality of civilians’ life, and the implementation of Five-day Work Week (Saturdays and Sundays off) policy by the government, our leisure time is increasing and our intension to travel is heightened. Consequentially, leisure service businesses develop well and rapidly. For the recent years in Taiwan, hot-springs-bathing is gradually becoming a favorable leisure-time activity with an increasing population participating in it and an increasing number of hot spring hotels. In this study, we adopted a customers’ perspective to understand the relationship between customers’ space impression of the hot spring hotels and their consumption choices, and to investigate the relationship between customers’ space impression of the hot spring hotels and their re-accommodation intention. We used questionnaires as research method and customers visiting A-series hot spring hotels in Chiao-His, I-Lan, as our research participants to investigate the relationship between customers’ perception of degree of importance of space impression, satisfaction and overall attitude with their re-accommodation intention. In this study, we divided the space of hot spring hotels into seven constructs based on on-site observation and literature review. These 7 constructs are exterior look of the architecture, public space, public hot-spring-bathing-pools, individual hot-spring-bathing-pools, surrounding environment, guest rooms and overall space. We conducted questionnaire survey with the customers who visited A-series hot spring hotels. A total of 650 questionnaires were distributed with a return of 332 effective questionnaires. Our statistical analyses showed these results: A). Some individual attributes are significantly different for the customers’ perception of degree of importance of space impression and their satisfaction. B). There are positive correlations between the degree of satisfaction of the seven constructs of tourists’ space impression, their overall attitude and their re-accommodation intention. C). Step-wise regression analysis showed that there are 3 out of the 7 chosen factors relevant to space impression. These three relevant factors are the degree of satisfaction of the public hot-spring-bath-pools, degree of satisfaction of the lobby and public space, and the degree of satisfaction of the surrounding environment. These 3 factors collectively account for 60.1% of the predicted value. The results highlight the significance of establishing space impression to the operation of hot spring hotels Based on the analyzed results of the questionnaires, at the end of the report we made recommendations to designers and hot spring hotels operators to serve as references for future related designs and operations. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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