The Intention to Use NFC-based Mobile Payment Systems : An Integration of Technology Use and Personality Perspective
| Autor: | Yan-Lun Wu, 吳晏綸 |
|---|---|
| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 In recent years, the popularity rate of smartphone have reached up to 51%, which means almost everyone have it, and the dependence of people for smartphone up to 80.9%. Wherever the users go to, they always have smartphone with them. And then near field communication(NFC) technology is becoming the focus of attention of the technology industry. The telecommunications launch smartphones with NFC function, and look forward to cooperative with the bank and transportation industry. They issue to combine travel card, credit card and mobile phone to expand mobile payment services. The purpose of this research focuses on the factors which affect consumers i to use the NFC-based mobile payment systems. Additionally, according to the results, it can provides advice to the industries who have interest in the systems. This research is based on the theory of planned behavior(TPB), integrating perceived risk theory, regarding social influence and the personal innovativeness in information technology(PIIT) as personality perspective, and then add technology uses perspective to investigate key factors that affecting consumer to use the systems. The data was collected via internet survey and total 444 available samples had been received. This research was analyzed by Partial Least Squares (PLS) to validate the hypotheses. Statistics analysis result showed that: (1)Perceived usefulness and perceived risk have significant effect on the intention to use, but perceived risk does not have significant effect on perceived usefulness; (2)Convenience, perceived safety and trust have significant effect on perceived usefulness, and indirectly effect their intention to use; (3)PIIT has significant effect on perceived risk, and indirectly effect their intention to use, but Social influence does not have significant influenced. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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