The Effects and Implications of Social Media use for Arts Groups
| Autor: | Ko-Ming Shih, 史可名 |
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| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 In Web2.0 age, people can interact with each other simply by using online contexts and uploading images and videos. Social networking has brought significant changes on technology, business and community life. Individuals and groups expect to maintain and expand social networks, for both of their real and virtual life. Facebook is the world's most popular social networking site, and it integrates blogs, video-sharing, instant messaging, e-mails and forums. Taiwan’s Performing arts groups, in response to the Web2.0, have set up fans groups for facilitating a network marketing alternative pipeline. In this study, Cirque du Soleil in Canada and the New York City Ballet were viewed as benchmarking cases. In this multi-case study, six Taiwanese performing arts groups were investigated and discussed for forming Facebook fan groups to enhance, maintain and expand their Online Social Networking. The results demonstrate that the small and medium-sized performing arts groups tend to initiate fans groups through social networking platforms in a more proactive way, in comparison with the large groups. The large performing arts groups with rich resources, on the other hand, likely deploy new innovative applications like Apps while interacting with fans. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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