A research of online shopping intentions on Green products. Soldiers, public servant, and teachers as examples.
| Autor: | Bo-Hui Shi, 施柏暉 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 Based on rationality behavior theory, through empirical analysis, considering the availability, the accessibility and the credibility of the Internet as antecedent variables, this paper aims to investigate the researches about “Green Consumption” on the purchasers’ intention of buying green products models. Focusing on the public employees, based on paper-based questionnaire survey modes, this research collects data from 300 valid questionnaires, as 500 questionnaires are distributed, 465 ones are sent back and the effective responses are 60%. Due to the verifications of academic theory and hypothesis, this research applies SPSS18.0 software to process and analyze data, applies regressing analysis to verify hypothesis and proves the goodness of entirety. According to the statistics and analysis of the research, the results are as following: 1. There have been positive effects of the Internet availability on public employees’ purchase intentions. 2. There have been positive effects of the Internet availability on public employees’ usage and attitude. 3. There have been positive effects of purchasing green products on public employees’ purchase intentions. 4. There have been positive effects of purchasing green products on public employees’ recognition of credibility. 5. This research proves that there have been positive effects of purchasing green products on subjective norms. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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