Developing the scales to measure the motivation and constraint of playing mobile online game
| Autor: | Yu-Ping Chang, 張育萍 |
|---|---|
| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 The purpose of this study was to develop scales to measure “motivation” and “constraint” for playing online games using mobile phones. First, this thesis reveals four motivation factors based on exploratory factor analysis (EFA): escapism, performance expectancy, perceived critical mass, and social influence. EFA also extracted six leisure constraints: social, time, physical, performance, psychological, and switching barriers. Second, based on the EFA results, this study used four constructs of the Unified Theory of Acceptance and Use of Technology (UTAUT) model and two other constructs (escapism and perceived critical mass) as leisure motivations for using mobile phones to play online games. Next, the study reveals that escapism, perceived critical mass, performance expectancy, effort expectancy, and social influence all strongly affect attitudes toward playing online games using mobile phones. Perceived constraint and switching barriers are leisure constraints for playing online games through mobile phones according to the EFA results, whereas social, time, performance, psychological, and switching barriers are constraints that affect attitudes towards using mobile phones to play online games. Furthermore, user attitudes affect behavioral intention positively for both motivation and constraint. Finally, the thesis presents theoretical and managerial implications and several directions for future research. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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