The Relationship between Facebook User Behavior and Online Citizen Participation - the Case Study of TamKang University's Students

Autor: Hung-Wen Chang, 張鴻文
Rok vydání: 2013
Druh dokumentu: 學位論文 ; thesis
Popis: 101
This study focuses on whether or not Facebook can enhance college students’ online citizen participation through obtaining information, sharing opinion and engaging in discussion about important public issues, as well as participating in public opinion surveys and petition activities. Past literature pointed out generally low participation in public affairs among students because of the inconvenience or low political efficacy.New social media such as Facebook has the advantages of low cost and convenience therefore has the potential to encourage more student participation. This study explores college students’ experience of online citizen participation through Facebook, their attitudes toward online citizen participation, and the main factors deciding students’ online citizen participation through Facebook. This study first conducted in-depth interviews with experts to understand the advantages and limitations of Facebook to promote citizen participation. Then an online survey targeting TamKang Unviersity students was conducted with a total of 198 valid samples collected. Data were analyzed using SPSS 17.0 statistical software. Survey results indicate that the level of online citizen participation through Facebook among TamKang University students remain low. The main factors of online citizen participation are expereirence of participation in real life and political efficacy. Hopefully this study provides some evidence about online citizen participation and suggestions about research and practice of online citizen participation in the future.
Databáze: Networked Digital Library of Theses & Dissertations