A Study on Customer Needs of Driving Video Recorder

Autor: Yu-Te Huang, 黃優德
Rok vydání: 2013
Druh dokumentu: 學位論文 ; thesis
Popis: 管理學院工業工程與管理EMBA專班
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As there are many brands of driving video recorders in Taiwan, manufacturers are not able to grasp the marketing initiatives so far. Thus, the customer requirements must be investigated systematically to design new products. The goal of this study is to investigate customer needs of driving video recorders. This study considers quality function deployment to analyze the customer needs for identifying the necessary functions, the importance of required quality, and the critical factors of product quality. The analytical results will facilitate the design and development of new products. Extensive surveys indicate that users pay much attention to “high-definition nighttime images”, “the non-blurred output images”, “seamless video loop”. Based on the survey results, the customer needs indentified by the quality function deployment are “capability of camera sensors”, “sensitivity of camera sensors”, “storage”, and “high-resolution videos”. These features will be considered as key factors for design.
Databáze: Networked Digital Library of Theses & Dissertations