A Strategy Analysis of Professional Baseball Teams adopting facebook to conduct Internet marketing: The case of Lamigo Monkeys
| Autor: | Ching-Hao Chen, 陳卿豪 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 Baseball in Taiwan has always been the mainstream of events over other ball games. The community lifestyle changes as the Internet developed, In addition to the fans entered the stadium to support the team, They also express ideas and positions on the network. A variety of teams and dedicated web blog was born. Facebook is the world's most fiery community site recent years. Professional baseball team observed Internet marketing can really bring Critical mass and Began to carry out micro-blog development and management. This study aimed to investigate the Chinese Professional Baseball group how to use the Facebook page to do the public relations activities platform for the network by Lamigo-Monkeys. Learn more about professional baseball team operating Facebook page modes of interaction and to discussion Facebook page operator's strategies and the relationship between the fans reaction. The results for the Lamigo-Monkeys Facebook page is "Text and image" as the main techniques and "Team News" as the main content. "immediacy message" has a huge impact on Facebook page for the sport types. Users adopted internet marketing techniques for Lamigo-Monkeys Facebook page expressed a high degree of support and affirmation. To use Facebook page for the sport types not only can retain the original old fans but looking for new fans. The Interaction between fans can not only raise the popularity of the Facebook page. Successful operating Facebook page allows fans of the sport became the best spokesmen. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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