Researching and Creating the Visual Packaging Design for Local Culture Agricultural Products: A case Study of Chianan area Agricultural Products Packaging Creation
| Autor: | Lin, Shu-Ting, 林淑婷 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 Our government placed importance on the policy of promoting cultural industries, such as 「One Town One Specialty」. Focus on promoting local agricultural specialties, especially the singularity、personality、and localization between cultures and products, becoming major motive force and advantageous strategies for pushing up local economy、improving resident living quality and creating job opportunity. The purpose of study is how to presenting local cultural character on visual design of agricultural specialties using the way of environment-friendly、low- cost and less package. Therefore we can transfer the relation between local cultural features and agricultural specialties. The study accomplished through the documents discussing of cultural industries、local agricultural specialties、Chia Nan agricultural specialties、package designs, analyzed by researching agricultural specialty samples of product names、package forms、models、materials、pictures、writings、colors、typesetting and localization in Chia Nan district, and further more verified by creations. We find that the product show up with 「local name plus local agricultural specialty」 is the most common way they use, it can clearly transfer where the agricultural specialty come from；and deepen the confidence of it for consumer，which is our conclusion. For the part of visual design, discussing local culture and transfer it into cultural visual element, combining it in single appearance, can not only transfer cultural message but also make it more abundant and narrative；besides，hand-paintings can present visual feelings of warm、humanity and cultural atmosphere。 |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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