The Consumer Behavior of Mobile Online Game StoreTransactions- in case of Foreign Workers in Taiwan
| Autor: | Chia-chun Hou, 侯佳均 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 As the popular i ty of mobi le onl ine game, and in the large number of foreign workers in Taiwan, especial ly the major i ty of the work per formed by foreign workers, are al l long working hours, vacat ions, fewer occupat ional characterist ics, making foreign l aborers working in Taiwan inconvenience go shopping, coupled wi th high spending power of foreign workers in general, the majori ty of foreign workers are holding smartphone, this study wi l l focus on foreign workers in Taiwan to discuss how to combine the us e of mobi le commerce mobi le games, namely through the mobi le onl ine game mal l systems to sel l physical goods, and analyze i ts feasibi l i t y. Learned f rom the interview process for foreign workers can buy mobi le phones onl ine games are very interested in phys ical commodi t ies, and foreign workers for the shopping convenience and simpl i fied checkout process very seriousl y, as for goods sold by the most concerned about is a product of pract ical i ty and pr ice promot ions. The resul ts of this study show foreign worke rs through mobi le onl ine game store to buy physical goods are qui te feasible, opportuni t ies for the future development of this highly ant icipated. Meanwhi le, the study also suggests future research direct ions, towards foreign workers'' preferences game scre en style hot commodi ty surveys and consumer inert ia foreign workers fi t what type of market ing approach. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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