Local Festival's Tourists Involvement and Attachment with Destination and Effects on Revisit Intention: Event Satisfaction as Moderator
| Autor: | Chia- Hui Lei, 雷佳慧 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 The main purpose of this study is to understand the role of event satisfaction of local festival's tourists in the relationship among destination involvement, place attachment, and revisit intention. Visitors of the 2013 Kaohsiung Song-Jiang Jhen Battle Array In Neimen Festival's event are participants of this research. In total 671 convenient sampling questionnaires were distributed and 591 valid samples were gathered giving an effective return rate of 88%. Results of hierarchical regression analyses shown: (1) Destination involvement positively relates to place attachment, and significantly mediates revisit intention; (2) satisfaction does not moderate destination involvement and place attachment,but one dimension of destination involvement—sign significantly moderates’s dimensionplace attachment’s dimension—place dependence. Results of this research provideevent marketing and place marketing strategic suggestions for different domestic market segments. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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