A Study of Customer Satisfaction, Brand loyalty and Repurchase Intention of Customers within Multi-Level Marking-Wyn-Life company, U.S.A.
| Autor: | HUANG HUSI HUI, 黃秀慧 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 A Study of Customer Satisfaction, Brand loyalty and Repurchase Intention of Customers within Multi-Level Marking-Wyn-Life company, U.S.A. Abstract The purpose of this study was to investigate and examine the current status and relationship between customer (member) satisfaction, brand loyalty and repurchase intention processed by customers (member) to the products of Wen-Lai Company U.S.A., conducted several of methods and use its results to analyzed the discrepancy between different background samples in above-mentioned subject. According to the survey results to submitted effective strategy for further execution and reference. This study start search relevant documents refer to the relationship between customer satisfactions, brand loyalty and repurchase intention in Multi-Level Marking. Usuage its theories as foundation of structure to comply and analyzed to developed further investigation method reference. Propose study structure and prepared draft of questionnaire. Collected all information then through pre-test stage that complete the final questionnaire for “ The Investigation of Customer satisfaction, brand loyalty and repurchase intention” Questionnaire survey was used in this research. The samples of this study has taken through the convenient sampling were drawn from the customers (members) belong three company branches where location on north, center and south of Taiwan. There were Issue total 300 and received 246 effective questionnaires which occupied 82% of overall. All data and samples were analyzed in which Descriptive Statistics, Independent t-test, One-way ANOVA, Scheff’ e Multiple Comparisons, Pearson Correlation Analysis, Multiple regression analysis.The results are presented as follows: 1.Customers from different background varieties (gender, age, marital status, education, purchase requirement...) tested make significant difference acknowledge and recognition to the health products. 2.Different background (gender, age, marital status, education, purchase requirement...) to the customer satisfaction, brand loyalty and repurchase intention that some shown the discrepancy but some not affected at all. 3.Customer satisfaction and brand loyalty obvious affect to consumer’s repurchase intention. 4.Customer satisfaction and brand loyalty can provide consumer repurchase intention as forecast guideline. Key words: Multi-Level Marking, Brand loyalty, Repurchase intention, Customer satisfaction. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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