The Internal Renovation and Overseas Development of Conventional Industry in Taiwan- Shin Yain Company

Autor: Chih-hsiang Chen, 陳智翔
Rok vydání: 2013
Druh dokumentu: 學位論文 ; thesis
Popis: 101
Shin-Yain Industrial Co., Ltd. has been operating in mechanical tools manufacturing industry for over 30 years. They are able to produce high quality product with appropriate price. As they have some problems with the agents and distributors, they are considering expanding into other countries specifically starting from south-east Asia. After comparing the conditions about Singapore, Malaysia and Philippines, Malaysia turns out to be a proper country to go into at this time because of good market potential, lower living cost and stable currency. Also, Malaysian government is publishing policies to raise their economy. There are still some disadvantages in Malaysia that Shin Yain has to solve like higher shipping cost resulting from large territory and the rise of gasoline price. Also the public security is a problem after Malaysia uses foreign labor force. Shin Yain has some internal problems as well, being as a pure family business makes them lack of managerial human supply. Inefficient decisions are made due to centered management authority. To solve those problems, strategies for three stages are given in this project. In short term, SYIC have to look for human resources and regain recognition in Malaysia. In the middle tern, do their best to operate the Malaysia subsidiary. They also have to change from being the typical type of family business in the long term to make them more competitive.
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