Green management approaches for manufacturing industries: framework and illustrative cases

Autor: Shih-Chang Tseng, 曾世昌
Rok vydání: 2012
Druh dokumentu: 學位論文 ; thesis
Popis: 101
With the increasing awareness of environmental protection and human beings’ sustainable development, green management debate has become one of the major subjects of management literature in recent years. In response to the trend of green management, many green management approaches have been proposed. Green management approaches allow firms to save money by using resources such as water, energy, and raw materials more efficiently, by avoiding expenditures arising from environmental damages, and by minimizing the costs of complying with future legislation. Manufacturing industry is one of the main causes for greenhouse gases emissions, nature resources consumption and other environmental problems. In recent years, the urge for the manufacturing industry to use green management is thus getting louder and louder. It has then become a must for the manufacturing industry to adopt green management approaches in order to reduce environmental wastes emissions. In this study, the author proposes three green management approaches for the manufacturing industry. These three approaches are what have been previously ignored in the research but are, in fact, critical for the manufacturing industry. They help consider the social costs of CO2 emissions in supply chain management, integrate environmental effects into technology evaluation, and bridge the gaps between customers’ expectations and their perceptions of green products. The author also demonstrates these approaches by illustrative cases. In the first approach, the author presents a generic mathematical model considering both the operations costs and the social costs of CO2 emissions to assist decision makers in supply chain management. The proposed model has the potential to become a useful tool that facilitates the understanding of optimal supply chain strategies that consider the social costs of CO2 emissions resulted from operating such a supply chain network. In the second approach, the author provides a framework taking both economic and environmental factors into account in technology evaluation. This framework could serve as a useful point of reference for both firms’ decision makers and technology appraisers where they can adopt a lower polluting technology without sacrificing the needs for economic profits. In the last approach, the author adopts the notion of SERVQUAL to develop a green product instrument for measuring the gaps existed between consumers’ expectations and their perceptions in green products. By means of the proposed instrument, the author find that gaps do exist between customers’ expectations and their perceptions related to green information products. The green products suppliers may use the proposed instrument to assess the differences between customers’ expectations and their perceptions of the green products and improve the items that customers are concerned with, bridge the gaps for fulfilling customers’ expectations, and finally increase the market shares.
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