Passengers' Concern and Satisfactions on the Function of Ticket Distribution Channel of Taiwan High Speed Rail Company
| Autor: | Pao, Li-Ping, 鮑麗萍 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 Taiwan High Speed Rail has been operated since 2007. In the 1st day of 2013, the ridership was reached up to 212,000, which was the record of single day during the passed 6 years. In order to have more convenient ticketing service for the increasing passenger traffic, the company provides several ticketing channels outside the stations, including online booking and payment, Kiosk in the convenience stores, smart phone APP and directly travel by Taipei easy Co-Brander Card. Although the multiple channels had released the ticketing job of the stations, the increasing passenger traffic was caused the long queuing of passengers for waiting to buy ticket in station during weekend or holiday. It’s an important mission to guide more and more passengers to buy ticket via the channels out of station. In this study, we will indicate the key functions of channels passengers take account amd point out the positive influence to customer satisfaction. During the research, questionnaire survey was adopted to collect the passengers’ experience. Than the data were analyzed by using descriptive statistics, Factor Analysis,Reliability Analysis, t-test, one way ANOVA and Chi-Spare Tests. The result shows that, overall speaking, THSRC channel service quality is between“satisfactory” and “very satisfactory”. Besides, this study indicates “discount“ is the key issue passenger care a lot, but also the one made passenger dissatisfied. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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