Exploration of the Business Model of Life Aesthetics Industry
| Autor: | Lin Kun-Hsien, 林昆賢 |
|---|---|
| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 With rich material and higher taste, pretty and artistic products catch the view of customers in modern days. People search for their personal values in daily lives, and they not only enjoy the process but also add their individual sense of beauty in the process. The combination of the sense of beauty and other four sense-sight, taste, touch and smell-create the experience of aesthetic life style which brings out the unique aesthetic life style with personal characteristics. Due to the consideration of costs and functions, the research of the management model in traditional industries lacks for analyzing the elements of aesthetics, organizations and management. It is difficult to distinguish between Cultural and Creative Industries and Creative Life Industries for their similar concepts and overlapping industry areas. Therefore, Cheng(2010) mentioned that the concept of Business Model of Life Aesthetics is to regard Cultural and Creative Industries and Creative Life Industries with the adding of aesthetic elements into life areas. Life Aesthetic Industries can be shown in every aspect of life areas (food, housing, transportation, travel, shopping, entertainment, education and aesthetics), and with the integration of culture and creativity, the value of life aesthetics can be practiced in any industry categories and break industrial boundaries to create a new emerging industry. In order to present the real value of Life Aesthetics, it is essential to show certain feature, style and value which can provide people an overall experience and feeling. This research is explorative, which chooses respective three cases of food- and- -drink industry and travelling industry in life fields as objects. Accomplishing by Osterwalder and Pigneur (2010)’s proposition of nine pillars in Business Model, we are going to reveal the authentic commercial veil of food- and- living industry. Business Model concludes that using “three creating mode” and “cultural and creative method” to express the manager’s claim; those crucial service process and activities show the tardy and LOHAS belief of Life Aesthetic Industry, and make consumers have not only demand but fully mental comfort. The Business Model of Life Aesthetics Industry uses unique creativity to blend cultural values with industry. By brand and effective sales, even some sellers intend to use stories to make the marketing “aesthetic”. Life Aesthetic Industry sells wonderful and high quality life toward consumers and builds its features with the differences of products. Aesthetics is a consuming tactic in marketing which creates extraordinary life aesthetics business and makes Life Aesthetics Industry has opportunities to expand their fields. Keywords: Life Aesthetics Industry, Cultural and Creative Industry, Business Model |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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