Share or not to share on Facebook?
| Autor: | Shu-PingLin, 林淑萍 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 The main purpose of this research is to find out why people share and do not share on Facebook. And then, we can apply these factors to do the analysis and the social education and advertising promotion and so on. In this study, social capital theory and public good have been applied. Adler and Kwon (2002) indicated that social capital was linked to a variety of positive social outcomes, such as better public health, lower crime rates, and more efficient financial markets. Additionally, the questionnaires were used to check and study the reasons and reactions from respondents about sharing or not sharing on Facebook. Furthermore, after the analysis of why people share on Facebook by using social capital theory, this research also considers and checks if privacy moderates negatively and privacy may cause people not to share on Facebook. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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