Exploring Ferro-Carbon Company's Core Competence-An Example of FECA Brand
| Autor: | Lung-Chih Chen, 陳隆志 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 Competition in the houseware industry is constantly changing. The requirements for product quality to meet the needs of various groups must strive for excellence, continuous progress and enhance the ability of enterprises. The purpose of this study is not only to find the competitive advantage of Ferro-carbon, but also to construct Ferro-carbon’s management opportunity grid (MOG) for resource investment and allocation.. The most important and valuable services are divided into three dimensions: the product, marketing and service, in accordance with 28 valuable services in the questionnaire. Finally, this study collected 107 questionnaires of customer and 57 questionnaires of employee, a total of 164 questionnaires with 100% response rate. The empirical results showed that the most important 10 valuable services of the houseware industry recognized by customers are as follows: the “FECA magic sucker heavy resistance (weight-bearing)”, “FECA services to professional services and intimate nature”, “the FECA magic sucker good quality”, “the FECA magic sucker convenience of operation”, “FECA product after-sales service (such as: returns, customer complaints handling)”, “FECA services personnel immediately respond to customer demand”, “FECA magic sucker practical (such as: the use of a wide range of products)”, “FECA products with unique (rough surface)”, “FECA service personnel will take the initiative to ask the customer needs”, and “FECA weather resistance (waterproof, heat and cold)” The above valuable services are all classified in "product" and "service" dimensions; therefore, Ferro-carbon must pay more attention to the quality and design of product, as well as the service, in future strategic layout and resource planning, in order to strengthen their competitive advantage for sustainable operation.The result also showed the valuable services located in the potential niche area of the MOG. Based on the empirical result, Ferro-carbon should adjust their strategy of resource investment in the future to improve customer satisfaction and organizational performance. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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