Cost-Benefit Analysis of the Application of Smart Phone in Travel Planning─ A Case Study of The Sun Moon Lake Scenic Area
| Autor: | Chun-Chun Yeh, 葉俊君 |
|---|---|
| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 The main purpose of this study is to search for the relevant information of traveling to Sun-moon Lake by smartphone, such as traffic, diet, accommodation and shopping, which makes people getting more information of journey and choose easily. This study estimates the travel demand function of Sun-moon Lake through traveler spending on Sun-moon Lake which comes from questionnaire investigation by internet. Cost of travel is divided into two parts including consumption expenditures and traveling time. Using relationship between traveling time and wage rates to calculate the values of traveling time. Visitors who plan to go to Sun-moon Lake can save cost effectively by using smartphone. The cost saving rate for traveling time, food, shopping, and accommodation are 17.65%, 20.21%, 15.22%, and 18.48%, respectively. Therefore, using smartphone can obtain more information about travel and reduce the cost effectively. The results show that ratio of time value and wage rate is 18.00%. Multiplying the 18.00% by wage rate, the estimated time value of each journey is NT$99.29. Multiplying NT$ 99.29 by average saving rate of each journal, the estimated saving value of each journal is NT$ 20.07. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|