A study on repeat-purchase loyalty factors for Bed and Breakfast Industry in Taiwan

Autor: Shih-Mei Wu, 吳詩眉
Rok vydání: 2013
Druh dokumentu: 學位論文 ; thesis
Popis: 101
Several factors influence purchase intention for Bed and Breakfast Industry, e.g. physical environment or service convenience. This aim of this study is to propose a research model to examine how customers’ perceptions of physical environment or service convenience influence customer satisfaction and customer loyalty for first-time and repeat customers in the lodging industry, specifically bed and breakfasts (B&B). Despite its importance, few studies have focused on physical environment variables, and service convenience variables leading to customers’ satisfaction, and the difference between first-time and repeat customers for the B&B. An online questionnaire was developed and sent to customers of B&B industry in Taiwan. The paper reports the survey results and compares the findings with those existing in the literature. Finally, the first-time customers and repeat customers may have some common points on B&B’s physical environment and service convenience. Our findings can assist B&B operators to determine resource allocation in developing marketing strategies. The implications for academic researchers and marketing practitioners are discussed.
Databáze: Networked Digital Library of Theses & Dissertations