The change in engineering industry and the strategy of the development of engineering company -- the case for a company
| Autor: | 陳萬富 |
|---|---|
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 經營管理碩士學程(EMBA) 101 This paper will apply the strategic matrix which developed by Dr. Szu-Tu, utilizing a completely new strategic management perspective, to examine the relation between engineering industry and the transition of industry. The strategic matrix method was developed from industrial value chain and strategic types and is a logical procedure of strategic analysis and decision-making. It is very useful for analyzing the commercial environment, to know the operational features of the individual industry, and to determine the strengths of businesses. The strategic matrix method is often applied in the manufacturing industry due to the feasibility of determining the industrial value chain of the manufacturing industry. However, unlike the manufacturing industry, the industrial value chain of the engineering industry in this paper is difficult to determine. And most of the past studies discuss about engineering industry were aim at key-success factors of strategic management, but the paper to observe the dynamic process of the strategy for engineering industry is not exist. For the above reasons, this paper will perform the dynamic process between value chain and strategic dimensions, and providing the suggestions about how to improve the competitiveness for small and medium-sized enterprises in Taiwan. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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