Survival of the Convenience Store Market Followers---Strategic Alliances and Logistics Integration
| Autor: | Chun-Lung Chan, 詹俊龍 |
|---|---|
| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 In the year 2000, many companies from various industries chose to invest in e-services for its ability to bring unlimited growth potentials. The United Group, the market leader in the convenience store industry, was the first to establish a digital network. Other competitors in the same industry, such as Family, HiLife, OK, and Niko, soon followed with e-commerce developments. However, due to the limitation from the number of physical stores, it was difficult for them to achieve any economic advantage. In order to have any chance of survival, in October of the same year, the four major market followers collectively entered a symbiotic relationship and established CVS.COM Co., LTD. This is an in-depth exploration of the current case studies, with the focus on the obstacles, success factors, and other details associated with the strategic alliance and logistics integration in reorganization. In addition, the day-to-day operation after the reorganization is reviewed. The study yielded the following conclusions: 1. Under pressure from the market leader’s advancement in e-commerce, the compatible market followers chose to collectively invest in a new e-commerce company, each holding equal shares. It is an acceptable response to the situation. 2. In regards to supplier choice, a strategy that differs from the market leader, which forces suppliers to sole source their products, will grant the market followers more collaboration opportunities with the suppliers. 3. A collective logistics integration can reduce the transportation and logistics costs of e-service product distributions. 4. A successful strategic alliance will assist the individual market followers in developing their own e-commerce. 5. A successful strategic alliance is beneficial in elevating the competitiveness of the physical convenient stores. 6. A successful strategic alliance is beneficial in detecting and solving the problems emerged from the daily convenient store operations. 7. Full disclosure and mutual trust is one of the keys to a successful alliance partnership. In conclusion, even though there are numerous market followers, choosing a compatible strategic alliance is essential. Together, the costs are reduced, the work efficiency is increased, and a conflict management system is built. The alliance partners complemented one another, which allowed them to put forth a stronger front than themselves as individuals. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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