The influence of fulfilling a commitment of CSR on consumer's attitude forfood industry
| Autor: | Dong-Ming Lee, 李東明 |
|---|---|
| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 The food is what matters to the people, according to the Directorate – General of Budget, Accounting and Statistics, Executive Yuan, R.O.C (Taiwan) counts that the people’s yearly disbursement total amount as high as TWD 1,670,000,000,000 in “food and the drink expense”, and the proportion 23.6% is the highest in all expense category. Due to the food and drink affect the health and safety seriously. Therefore, the food’s quality, safety, health and vendor's credibility are consumer’s significant selection clearly. The range of the corporate social responsibility to the industry is wide. Generally, the industry executes the corporate social responsibility which will directly or indirectly contribute to its product quality, safety and health and the enhancement of the credibility. The above factors can strengthen the consumers' purchasing willingness. The purpose of this paper is to analyze the food industry and the research items including: (1) Is the product quality the priority selecting item when consumers buy the food? (2) Will it be conducive to promote consumer’s identify to the products quality when the food enterprise executes the society responsibility? (3) Will it favor to promote its enterprise image and strengthen consumers' purchasing willingness when the food industry executes the society responsibility? (4) Can the consumers endorse that the product price is reasonable when the food enterprise executes the social responsibility? This research results are concluded as follows: (1) The product quality is the priority selection item for the consumers. (2) When the food enterprise executes the society responsibility, it will be conducive to promote the consumers’ identify for the products quality. (3) When the food industry executes the society responsibility, it will favor to promote its enterprise image and strengthen consumers' purchasing willingness. (4) The consumer cannot endorse that the product price is reasonable when the food enterprise executes the social responsibility. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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