The Study of the Influence of Perceived Performance and Websites Privacy Mechanism on Disclosure Information－A Case Study of FACEBOOK
| Autor: | Hao-Li Ling, 林豪豊 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 Importance of information privacy has been widely discussed. Through privacy studies in various fields, we can know privacy better and know how to make privacy management better as well. Many previous studies all discussed privacy concerns of users (Smith et al., 1996; Malhotra et al., 2004), while the empirical study found that it could obviously affect privacy related beliefs or behaviors when there was only one factor of privacy concerns (Smith, Milberg ＆ Burke, 1996). However, only weak influence (Awad& Krishnan, 2006) occurred when other factors existed (trust and risk). These inconsistent results force us to reflect how the privacy concerns affect self-disclosure of users once again. This study uses privacy calculation and stimulus-response model to discuss how users modify self-disclosure intention under stimulation of specific situation. The purpose of this study is to explore functional performance and privacy system of FACEBOOK, influence of privacy concerns about personal characteristics on privacy trust belief and privacy risk belief, and whether it influences subsequent self-disclosure. In the study, it adopts a questionnaire survey method and collects 383 valid samples of FACEBOOK users to take stepwise regression analysis and verification of the hypotheses in this study. It is found from the results: 1. Motivation satisfaction and extra bonus in performance cognition, transparency and empowerment in privacy system and game correlation all effectively influence privacy trust belief. 2. Transparency and empowerment in privacy system, game correlation and privacy concerns will effectively influence privacy risk belief. 3. Privacy trust belief in privacy calculation effectively influence self-disclosure, while the privacy concerns positively and significantly influence self-disclosure. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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