The Study on Physical Distribution Process Reengineering of Internet Stores － An Example of a Leading 3C Company in Taiwan
| Autor: | Chang Chun-Yuan, 張峻源 |
|---|---|
| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 In addition to building information systems, the key factors affecting internet stores revenues include website visibility, marketing strategy, service satisfaction and logistics. Among which, the most important factor that the internet stores cannot control is logistics. For example, the internet stores’ internal logistics system setting may be not smooth, out of stock, or delivering the wrong product to the customer, so that consumers could not obtain the correct ordering merchandise, and so on. Any above-mentioned problems may cause consumers prohibitive and lost the stores’ sales opportunities. The main purpose of this study is to investigate how e-commerce companies can change the process to improve the quality of logistics. The study will review the related literatures from the drivers of change to the change process including planning, analysis, design, and implementation, and finally the change results and measure to change results. As e-commerce logistics has r far-reaching effects, its internal processes and external competition has become more evident, Therefore, this study hopes to explore, from a case study, how the logistics bottlenecks can be resolved by business process reengineering. In this study, a leading 3C Company in Taiwan has been studied as an example of the case study. The study results show that (1) changes in logistics processes required to planned from the customer's point of view; (2) high-level management support and information systems integration is a key factor affecting the change of logistics; (3) the logistics process reengineering can indeed improve the operational performances of internet stores. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|