An spect of Service marketing on Customer Value Enhancement: A Case of C stamping Company
| Autor: | Hui-Hsin Hsu, 徐慧馨 |
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| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 A rapid shift in market environment in recent years, the concept of "service marketing" the gradual deepening of the various industries, enterprises have been gradually realize that the "customer-oriented “business activities in mind. Over the years,in order to establish the relationship between customer retention,"Business oriented" sales model to maintain operations or expand their operations. Will gradually unable to maintain customer loyalty and retain customers. Therefore, inspired by how the integration of enterprise resources and deep roots to strengthen the enterprise customer value thinking and thus enhance the competitiveness of enterprises and service marketing concept for a new niche to take the initiative to provide services to customers, improve customer satisfaction to sustain long-term and more stable customer relationship. This is a case study method to explore the enhancement of customer value of the C-stamping company. Expect to achieve three purposes：1. A service marketing perspective of the current mode of operation for Customer Value Enhancement is helpful. 2. Understand the real potential demand for services and ideas of the customer. 3. Provide customer value can be further enhanced not satisfy the customer or to provide future strategic direction reference. In addition, This study found that customer loyalty by the quality of customer relationship benefits influence, and good quality of customer relationships contribute to customer loyalty to maintain. The quality of customer relationship and interactive communication, expertise, resources integration, have a positive impact of customer-oriented and corporate image. At last, Expectations can be found by the above-mentioned study, Traditional stamping industry to create customer value and satisfaction in a changing environment, Pass the superior value commitment by service marketing to attract new customers or retain existing customer loyalty by convey a high degree of satisfaction to maintain, Of the ultimate goal is customer satisfaction, service, Enterprises to obtain a reasonable profit. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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