Joint Product Development Proposal：In Case Of The D.E CHUNG HUA FOODS CO., LTD. and NEW PALACE INTERNATIONAL CO., LTD.
| Autor: | Hsin-Yi Chiang, 江信億 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 Food restaurants, the rise of the relative food safety and hygiene also can not be ignored in recent years become an important food safety, food restaurants busy and hurriedly eating out quickly resolve a meal, but who can guarantee that the importance of food safety? Event of stomachdisease or infection of the gastrointestinal symptoms relative food restaurants for many years outside, but quite wrong. The purpose of this project developed in cooperation with the listed restaurant group Xintiandi restaurant group and proud of China Food Company Souvenir design readily package single package, will be combined with the Xintiandi diet group developed the cherry shrimp with XO Sauce and wind abalone stains and get Souvenir development of joint multinational and national food hygiene certification and vacuum packaging technology to even the packaging design style that people in Taiwan are readily available so that people eat at ease and eat at ease but also eat a sense of heart. This plan not only can change the impression of the people of Taiwan for the souvenir products to the Taiwan people to understand that Taiwan even in the medium term plan in the cultural characteristics of this product a deeper layer of understanding of this market in Taiwan, can cause a sensation which affects in the long term plan can smoothly enter the mainland market to the whole world. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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