The Influences of Customer Knowledge, Resource Leverage, and Network Strategy on International Competitiveness
| Autor: | Ying-mei Tai, 戴熒美 |
|---|---|
| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 Taiwan manufacturers are mostly small and medium-sized enterprises. Due to the limited domestic market, they must develop global business, not like the other international companies with great resource endowment. Still, Taiwan manufacturers can create advantageous competition status from the network relationships. The unique phenomenon of the strategic thinking is worth further studying. The study uses longititude and multi-case research. From resource-based and business network evolution viewpoint, we choose two manufacturer’s cases which adopt sales or supply network strategy, to indicate the good business model of the internationally competitiveness of manufacturers. The main findings are: 1. Manufacturers can learn diversified customer knowledge from exchange activities, including: new product development, product design, manufacturing technology, supply chain management, sales skills, channel management, and so on. These facilitate the growth of the manufacturer competence. 2. To provide more values to customers, manufacturers may adopt the integration strategies of forward "sales network" and backward "supply network". 3. When adopting "supply network", manufacturers emphasize more by learning "product design and development knowledge" from their customers, and help themselves integrate the technology and co-development of the supply chain. On the other hand, when adopting "sales network" strategy, manufacturers emphasize more by learning “sales service knowledge” from their customers to help themselves to build their own brand to consumers. In accordance with the findings of this research, this research indicated how manufacturers use the multi-stages evolution process, including diversified variables of customer knowledge, network strategy, competence growth and resource leverage. Thus, business can development good business model with the features of meeting business goals, self-reinforcing and more powerful. With these, even late-movers or small and medium-sized enterprises can create the international competitiveness. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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