Constructing the Effect Model for Revisiting Willingness of Tourists – A Case Study of Tamsui and Bali
| Autor: | Shih-Wen Kao, 高詩雯 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 Tourism industry is continuously popularized in Taiwan, with the two-day weekend policy implementation, the people's heightened awareness of outdoor leisure activities, in the structure of older people, providing the opportunity for the elders to learn is an important trend, and tourism industry has become important trend. According to analyze data of travel in reported by Taiwan Tourism Bureau from 2001 to 2010, Tamsui and Bali tourist attractions of the top two positions in Taiwan. Tamsui and Bali has become popular tourist attraction in recent ten years in Taiwan. Tourists have a high probability of revisiting willingness the place again. The questionnaires were given to tourist in Tamsui and Bali, and quota sampling method is used. The descriptive statistics analysis, reliability analysis, validity analysis, structural equation modeling were used to analyze data and constructing the model. The study shown that perceived value influent positively on revisiting willingness. Travel motivation, perceived value influent positively on travel satisfaction.Travel motivation influent positively on perceived value. Travel motivation, travel satisfaction, revisiting willingness the relationship mediating effect between perceived value. The moderating effects of marital status, age, occupational and participation in regional on the relationship between revisiting willingness and perceive value. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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