The Consumer Insight on the LOMO Camera
| Autor: | Chun-Yi Chen, 陳君毅 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 In the 21th century, consumption behavior has been different from the past; converted to the symbol of a spirit level and psychological satisfaction slowly, and stuff has changed to symbols of the symbolic value from the original value in use. Therefore, when consumers choose the products for the consumer behavior, they are also so-called "symbolic consumption" at the same time. In addition to consumer products, consumption of these products is a symbol of individuality, beauty, grades, mood and atmosphere ... and so on; also equal to consume the meaning and implications of these symbols. Through personalized products on the market insight, this study analyzes the consumer behavior including consumers' lifestyle, personality traits, consumer motivation and consumer habits ... etc. The connection is classified between consumer and personalized merchandise. To understand the consumer is the key, this study focus on the user of LOMO camera from the “Consumer insight” widespread used in the field of marketing and the advertising industry. The purpose is to learn the characteristics, habits and behavior of consumer, then summed up the characteristics of the LOMO camera users. The characteristics were the decisive factor of chosen a LOMO camera originally. Can it help the company of LOMO camera to look for the target object? How to communicate and consumers in the marketing strategy? This study analyzes the reason of the consumer acceptation and not be eliminated in the context of globalization. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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