A Comparison Study of Marketing Influence of Digital Campaigning on Young Voters – A Case of 2012 Presidential Election in Taiwan
| Autor: | Kuan-Hsiang Wang, 王冠翔 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 2008 presidential election campaign in the U.S. was described as“The New Media Presidency” by the editorial of“America”(Anonymous, 2008), after the election, digital campaigning spreads in the world, for instance, 2010 five-municipality election campaign in Taiwan, there are many digital marketing tools adopting by the Candidates,“Business Next”(Vol.196, 2010) claimes that 2010 to be “the 1st year of Politics 2.0 Era”.. Following above digital trend, the study is ready to observe marketing influence of digital campaigning on young voters of 2012 presidential election campaign in Taiwan, and then obtain some conclusions and recommendations from young voters’Journey over the interactions of B.O.E. media between the Candiates and young voters. In“Politics 1.0” Era, the candidates are dominant player in the election campain, oppositely voters speak nothing, here with the Taiwan proverb ”There is no master but money for the election”, it shows bad traditions in Taiwan that we lead campaing by using money and resources. There are many elections in Taiwan, “digital campaigning” is one of the cure for continuously improving politicial climate and changing political landscape. In the light of following digital campaigning application and research, we expect to arouse any ideas from every stakeholders of the election(political party, the candidate, voter, marketer and researcher etc.), let us make“digital campaigning”better and more important. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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