A Study Of Corporate Social Responsibility：Taking Chunghwa Telecom Mobile Phone Base Stations As An Example
| Autor: | SU, SHENG-BO, 蘇聖博 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 After the Liberalization of Telecommunications in Taiwan, the electromagnetic radiation issues gradually emerged in the table, making public protest that the event emerges in an endless stream. As a member of the telecommunications industry, Chunghwa Telecom" should bear social responsibility", that is also filled with community expectations and requirements of Chunghwa Telecom, therefore, under the principle of business continuity, the concept of corporate social responsibility is simply to be responsible for all interested parties. This study focus on how Chunghwa Telecom face the electromagnetic radiation problems that combined with their ability to fulfill social responsibility in the tide of corporate social responsibility. To achieve the purpose of research, this study were to explore the issues of the case study of Chunghwa Telecom base motives of corporate social responsibility, the ways and means they take, the combination of core competencies, and social responsibility performance and so on. This study used literature analysis, case study method, in-depth interviews and other methods for electromagnetic radiation to more depth, single point of analyzing the case of Chunghwa Telecom real situation of social responsibility in the electromagnetic radiation issues. The thesis finds that: First, A top-down to convey the concept of social responsibility, combined with a sense of identity, can fully carry out social responsibility; Second, the communication between stakeholders, identify and response is the basis for the practice of social responsibility; Third, Chunghwa Telecom use its expertise on issues of electromagnetic waves, electromagnetic waves effectively reduce the public's resentment; Four, people deal with Chunghwa Telecom in the communication presents a considerable extent on differences. Based on the findings, the case study of Chunghwa Telecom made the following recommendations: (一) the establishment of full-time base station communication window (二) the development of feedback systems (三) combined with the Telecommunication ability to diversify the telecommunications wave publicity (四) the establishment of long-term qualitative evaluation indicators (五) to establish the principle of compensation in base station |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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