Power, Relationship Commitment and National Culture in Supply Chain Management: A Theoretical Study on Manufacturers in Taiwan, Hong Kong and Mainland China
| Autor: | Zhi-Xian Chen, 陳致先 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 “The challenges on the development of channel relationship” has been an important issue in marketing theory. As Asia economy, dominated by ethnic Chinese, enjoys the tremendous growth in recent years, researchers are getting interested in the management philosophy and practice of Chinese corporation and organization. Different from the “relationship” basing on the interaction between individuals of the western society, in East Asian society, the “Guanxi”, deriving from Chinese tradition, upheld as the standard for individual interaction, is a network of influence, prevailing among the commercial activities, corporate management, and organization behavior. The study aims to explore the influence of different “power resources” on different factors of “relationship commitment” by establishing propositions to analyze the gathered data and literature; and using the result of empirical study to point out the understanding of Chinese business society on the influence of different types of “Guanxi” exerting on different constructs of “relationship commitment”. Moreover, the dimension of national culture is used as the intervention variable in the relationship between “power” and “Guanxi”, and “relationship commitment” in Chinese society. The findings are as follows: (1).Types of different power resources and the factors of “Guanxi” can positively or negatively influence the construct of “commitment” in supply chain or cooperative partner relationship.(2).The trading behavior of supply chain under the influence of the construct of “commitment” is performing in the basis of the connection of power and “Guanxi”.(3).The influence of national culture includes two aspects: the difference on “perceptions (values)” and the difference on “practice (shared perception of daily practices). By establishing the propositions and to study the relationship between national culture and “power”, “Guanxi”, and “relationship commitment”, the study proposes an interdisciplinary result integrating the western research on relationship marketing into the unique Chinese concept of “Guanxi”; and presenting an insight in the viewpoint of cultural study that in which way the corporate power behavior and the factor of “Guanxi” influence the relationship in the supply chain and process integration. The result of the study may serves as a tested empirical design for future study on the cultural meaning of “Guanxi” and as a convinced classification with tested theoretical base on types of “Guanxi”. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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