Creation Research of The Applications of Logotype Reinterpretation Design
| Autor: | Shang-Hsuan LIN, 林上瑄 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 Logo do not only visually represent the spirit of a brand but declare the principles of an enterprise, by which the images of the enterprise can be introduced in a simple way. Of all the presented types of logos, the “logo doodles” could convert the conventional images of the subject to another kind of visual identity distinct from the original one. By using this type of logo, the efficiency of advertising could be enhanced by combining the logo with the present situations without losing its service durability. Previous studies have discussed the concepts of the logos, the design of the visual identities of subjects, the images of the subjects, and the art of graffiti. However, the design of the “logotype doodles” was seldom emphasized. In our study, we focused on the interpretation of the logos. We intended to construct a methodology to analyze and classify the visual communication design of the “logotype doodles”. Our study was divided into three parts. First, the relating theories of the extension design of the doodles were discussed. In this part, the “logotype doodles” were redefined. In chapter III, we classified the logotype doodles from their materials, the ways of combining the images and texts, and the presentation of the existing logotype doodles. Here, we used the “Google Doodles” as our main example. We thoroughly analyzed all the elements used in their design, and we built up a methodology to classify them in details. Our analysis could provide an indication for designers to display their ideas and spirits in a wide variety of the logotype doodles. Finally, we used our methods for the design of the logos of HTC. We found that the design and methods of presentation of the logotype doodles have become more diverse than ever thanks to the development of the technologies. By using different media, the uniqueness and artistic qualities of the designs can be enhanced. The “logotype doodles” can be classified in six major types by their colors, shapes, and readabilities: Readable logotype doodles of identity colors and modules, Readable logotype doodles of variations in colors, Readable logotype doodles of variations in modules, Readable logotype doodles of variations in both colors and modules, Non-readable logotype doodles, and Non-recognizable logotype doodles. The ideas and experiences of the designer reflect on the elements chosen for the design, and the information could also be presented through direct images or indirect metaphors. A wide variety of logotype doodle designs can be combined using our results. In this study, the HTC logos were used for our material of design. The process containing a total of six steps: choosing the topics, choosing the elements, choosing the techniques for design, choosing the media, putting into practice, and finishing. The topic for design could even combine with the festivals, events, the campaign of the topic, and the unique cultures in Taiwan. In summary, the logotype doodles are of high potential to fit into the environment and accumulate the brand culture. It is a young and innovation design with a huge diversity. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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