Research on User Behavioral Quality Factor Model for Virtual Network Activities
| Autor: | Chien-yun Huang, 黃鉛允 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 Under the popularization and fast development of the Internet, people’s life has been greatly affected by the abundant website content or diversified network services. The study explored user behavioral quality factors of network activities and relevant variables. This study adopted questionnaire to survey the users of internet services. The questionnaire content includes basic personal information, internet using experiences, and quality factors that could influence user’s network behaviors and cooperate with other users. Also the statistical methods including descriptive statistics, independent-sample t-test, one-way ANOVA, and factor analysis had been used to analyze the data collected by questionnaire. The research found that virtual network activities should be decomposed into six types: virtual community, internet transaction, internet friend-making, leisure and recreation, e-learning (digital learning), and information search. The study explored six user behavioral quality factors of network activities: trust, reputation, internet security, word-of-mouth, privacy and internet ease of use. The study found that among the factors that influenced personal internet using behavior, reputation and word-of-mouth belonged to same category, and internet security contained right of privacy; therefore, the quality factors that influenced internet behavior could be divided into four items of trust, reputation, internet security, and internet ease of use on research contributions. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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