The study of users' motivation on online innovation platforms-A social exchange theory perspective
| Autor: | Lan Hui Lin, 林蘭惠 |
|---|---|
| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 New trends for innovations are those opened for end users who intend to commercialize their ideas and innovations. The so-called Socially Developed Products (SDP) innovation is the process of a business model in which online community members commercialize their creative products using the internet as a platform. In order to compare the differences between the traditional intellectual property rights trade platform and the online SDP, this study takes references of the Quirky’s SDP operation system, which is one of famous online commercialization platform for creativity products. We further identify the full commercialization process of innovation online platform with comparisive study between traditional intellectual peoepry rights exchange platform and the SDP. Specifically, we develop our theoretical framework from the diversity among the users’ motivation on the creativity product platform from a Social Exchange Theory (SET) perspective. Lastly, we justify our hypothesis related to the user motivation, psychological contract state, and the innovation behaviors of users on the online platform by surveying the participants of online commercialization platforms. The contribution of this research is beneficial for the establishment of innovation platform for the SDP. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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