A research of marketing strategy and service innovation in post office after corporatization
| Autor: | Si-Ping Lin, 林賽萍 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 It has been nine years since Chunghwa Post began with corporatization in response to the urgency of reform. The main purpose of this study was to know the gap between the services Post office provides and those who need these services. Questionnaires were collected in the branches of Chunghwa Post offices from northern, central, and southern regions. The main conclusions were as followings: (1) many consumers can’t realize what they really needs in Post office. As a result, the overall rate of service use was just about fifty percent; (2) different types of consumers had significant differences in the use of services in post office; (3) different types of consumers also had significant differences in the needs of services in the post office; (4) on the idea which Chunghwa Post runs like supermarket, different types of consumers had significant different point of view. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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