Commercial Value and Experience Economy of Cultural Creative Quarters:Case Studies of Temple Bar in Dublin, Ireland and 798 Art Zone in Beijing, China
| Autor: | Ching-Wen Li, 李靜玟 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 The concept of experience economy shows that customer satisfaction can be increased by the value delivered via a product or service leading to customer experience and impression from that product or service. This idea discussed in the cultural creative industry more than before, which mentions that the willingness to visit cultural creative quarters repeatedly will be affected by customer feelings and experience from these quarters. The value of culture and creativity is getting important therefore the relation between cultural creative industry and experience economy is also being noticed. Because of the culture differences among countries, the productions and service given to customers can vary as well; the unique value of culture can become a core competence in order to appeal customers. This concept inspires and motivates me to do research about experience economy and its impact to the current cultural creative industry. There are two purposes of this research. The first purpose is to identify the kinds of culture strength and memorable experience the creative quarter has to create in order to sustain for long period of time, and analyze the visible and invisible value of creative cultural quarters. The second purpose is to discuss the interaction between Cultural Industry and Commercial Industry, and try figure out how to keep the balance when the culture industry becomes commercialized in the current era. This thesis used the creative cultural 5p models as the framework to analyze the key successful factors when developing a creative cultural quarters. We want to figure out what is the most important thing which can increase the unique experience to consumers when they visit the place. In this thesis, the research methods are: Case Study; Field Research; In-depth Interview; and Secondary Data Analysis. There are three reasons for choosing two case studies, “Beijing798 Art Zone” and “Ireland Temple Bar”. The first reason for choosing Beijing 798 Art Zone is that according to the UNCTAD (2010) creative Economy Report, China has the highest creative production revenue in the world in this decade. Second reason is that Beijing has the highest creative GDP, which becomes the most popular places people like to visit in China. Third reason is that 798 Art Zone has the high commercial value compare to other creative parks in Beijing. On the other hand, the reason why I chose Ireland Temple Bar is that Ireland’s history background and geography location are similar to Taiwan. Being small island countries, both of them have quite high revenue from high-technology industry. Second reason is that despite of great development of high-technology industry, Ireland has also invested lot of resources in the cultural creative industry. The purpose why Ireland invested money into developing the creative industry is to keep living quality of people. Third reason is that the Temple Bar is located in the downtown of Dublin, and has the natural developing cultural environment and unique experience value. The creative 5p models used as research framework are: Policy; Person; Process; Place; and Product. 5p will illustrate two case studies chosen with additional focus on the relation of culture and commerce part. Finally, according to the research result, this research found out that in order to manage and keep sustainable increase in the creative revenue of production, a creative cultural park may do something to appeal travelers. The most suitable way to attract people is to create unique experience involving the thinking of experience economy which makes service as production and creates the “unforgettable memories”. The most important factor that can maintain the unlimited experience is the creative environment. With the natural culture development, it will increase more invisible experience than artificial environment. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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