Indigenous Peoples, Local Culture And Creative Industries - In Wufeng Township, Hsinchu County

Autor: Chen,Chao-Chih, 陳昭志
Rok vydání: 2012
Druh dokumentu: 學位論文 ; thesis
Popis: 100
This study aimed to explore the aboriginal villages in Wufeng Township, Hsinchu County, how to use the process of creative development of cultural and creative industries, analysis of how the Aboriginal tribes by the creative image of the original township life, promote the Aboriginal cultural and creative industries, analysis of the tribe how to design a unique commodity,through the integration of tourism resources and tribal third-party marketing of cultural and creative goods. In order to achieve the purpose of this study, none of Wufeng Township, Hsinchu County for the scope of the study, action research and field depth interviews, the innovative elements of aboriginal culture and creative industries development "," cultural asset investment, revitalize the local production sightseeing industry "for the main research-oriented, Wufeng Township in the hometown industry in the development of creative industries on the idea, according to the Analysis of Hsinchu County's Wufeng Township indigenous national culture and creative industries development process of questionnaires and interviews, to understand". The findings, Hsinchu County's Wufeng Township Indigenous Peoples in this study very much agree with the concept of cultural and creative industries are willing to move in this direction, deducing possible causes of the tribes of the past three years the public sector to actively marketing through the tourism industry, driven by cis tribal cultural and creative opportunities, and development effectiveness is relatively significant. Wufeng Township, lack of industry characteristics and the lack of integration of resources, still the overall packaging and marketing to establish a mechanism, it is recommended that Wufeng Township Office, an active interest in this aspect of the development of specific strategies to drive the development of the Wufeng homeland tribe as a whole life of creativity and culture and creative industries.
Databáze: Networked Digital Library of Theses & Dissertations