Study of the factors in keyword advertising effectiveness ─ A contextual ad network Google AdSense
| Autor: | Wang, Yong-Fong, 王永豐 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 The Convenient Internet for people to bring a new kind of life and behavior, and Internet search capabilities and access ways for people to gradually rely on, and how to enhance the effect of keyword advertising to attract the target customer has become aimportant issues. Advertisement of the key word (Keyword Advertising) Convenience and the scope become constantly Search engine profit-making for source in the Companies, its greatest characteristic lies in presenting the way and searching the result similarly, have advertisement of networks and speciality of searching the result concurrently. Research this from network result and its relevant influence factor (whether advertisement appear way, layout dispose, ad owner's brand result for instance) Relation among make discussion, by relevant collection of document, derive hypothesis studied to happen, thus the theory way to set up this research. The collection taking network questionnaire as main research materials, adopt letter result degree, factor to analyze and come back to analyze that carries on the examination of analysis. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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