A Study on Visitors' Experiential Key-Factors of Hot Spring Scenic Area
| Autor: | TUNG PO HUANG, 黃東波 |
|---|---|
| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 Based on the fact that the contents of the trip at hot spring areas being with high homogeneity level and timeliness, this research is mainly doing analysis on the relative factors of customers after their experience of hot spring and discussion of the relationship between the behaviors of the customers and their personal basic data. The research discussed the enjoyment of feeling, spirit, physic, and body of the customers from their experience of hot spring water in person. It was the sublimation of heart, body, and soul, transforming the trip of hot spring to the trip of experience. We conducted this research through the value of the experience of hot spring which customers gained from their experience of the hot spring bathing culture, and the degree of dependence. Then, we can come up with concrete suggestions to the operators of hot spring and erect the uniqueness and the thematic matters of the experience of hot spring areas. According to the references, we made out the draft of discussing several factors around hot spring areas, including hygiene of the environment, quality and temperature of the water, quality of the service, and the price of the spot, etc. Based on these factors, we moved to discuss the most important factors that hot spring areas and the customers consider most relatively. Besides, we also discussed the contingency of the four dimensions of hot spring pro-experience, namely relaxation pleasure, perceived health, interaction, and calm reflection. Then, we analyzed the level of trend and attitude of satisfaction and loyalty of the customers at the hot spring areas, and the relationship between among hot spring experience, customer value, and the behavior after purchasing. Based on the differences among the decision of customers, we made up and designed experiencing activities and improve the intent of the customers after their shopping to improve the result of different experiencing forms and the rate of revisit. Furthermore, to improve the competence of the hot spring industry, we also focused on how to provide customers with better service and to establish fine image of brand continuously as the reference to the hot spring operators on the matters of marketing. The results were as follows: 1. In the result, we found that there are obvious differences between the period of stay and income of the customer’s experience at hot spring spot. 2. Improving the health of physical condition is what the customers view it as the first-rate motivation. 3. The customers keep the fact of gaining opportunities to bathe in the nature as the first at the pro- effect of the hot spring experiencing. 4. In the part of hardware in the experience of hot spring, the customers regard whether the façade or the natural scenery of the hotel is attractive as the first matter to consider. 5. In the part of software in the experience of hot spring, customers consider the hygiene of the whole dimension of the hot spring area is the most important thing for them to take into consideration. The conclusions of this study will provide specific recommendations for hot spring Scenic-hotel related industries and follow-up researchers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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