The Impact of New Product Announcement on The Taiwan Electronics Industry Supply Chain-Apple iPad Announcements Event Study Analysis
| Autor: | Ya Yun Chen, 陳亞筠 |
|---|---|
| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 Apple Inc. launched its new tablet PC product, the iPad on 27th Jan.,2010 and turned over a new leaf of the tablet PC development history. Apple launched the 2nd and 3rd generation iPad products in 2011 and 2012 which catched Taiwan investors’ attentions on related supply chain. This thesis wants to investigate the information content of new product announcements with the Taiwan Electronics Industry Supply Chain, using the event study methodology and the events are the product announcements of the three generation ipad products. Stock return data from 2009 to 2012 was used. Empirical results support the hypothesis that the 1st and the 2nd generation iPad product announcement effects were indeed reflected in the iPad supply chain vendors which both have significant AR and positive CAR conclusions. However, the 3rd generation iPad product conclusion is not consistent with the others. This thesis investigated again and found that the information was leaked before the 3rd generation iPad was launched by Apple and some of the abnormal return took place before Apple’s official introducntion. Moreover, this thesis found the information leakage events have consistent conclusions with the 1st and 2nd generations’ which support the hypothesis that the new producnts announcement effects were reflected in the iPad supply chain vendors. Last but not least, the range of abnormal return shown a negative tendency because of the increasing announcement frequencies. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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