The influence of Social Networking Site on user based on TAM －An example of facebook
| Autor: | Ju-Ying Li, 李居穎 |
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| Rok vydání: | 2012 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 100 Instant messaging, online games, social networking sites and community network dating the most commonly used channel, and the motivation is usually to look for the chat and the same object of interest. Internet community growth rate is one of the most amazing online communities that are Facebook. Why social networking sites so that the public feel that the following issues are good enough? Technology Acceptance Model (TAM) has been successfully in many studies to investigate the acceptability of the users of different types of information systems are also subject to extensive validation. (Segars & Grover, 1993; Szajna, 1994) In this study, we add to the system quality and subjective norms. Explore the impact of social networking site for users based on TAM. And through a questionnaire survey to collect samples, a total of 271 valid samples. The results showed that: "System quality" and "subjective norm" showing a positive effect on the relationship between TAM dimensions. These findings provide some suggestions for future related study. Keywords: TAM, Facebook, Social networking sites, System quality, Subjective norms |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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